The Upsides and Downsides to Apple Commercials

So I’m semi-watching 30 Rock on TiVo (I loooooves me some 30 Rock, but it’s a repeat, so 1/2 of my attention is on that and 1/2 on the laptop) when one of the latest iPhone commercials comes on.

Now, with Apple commercials nowadays, you know what to expect. If it’s a commercial about their computers, it’s going to be John Hodgeman and not-John-Hodgeman, and if it’s for their “personal electronics” it’ll be a closeup of the product, hands and fresh new perky music you probably haven’t heard before but will be hearing everywhere soon.

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